ABOUT US

WE ARE NOT AN ADVERTISING SHOP.

WE ARE A BRANDING AGENCY.

Sure, we can help you with print, radio or television. But Bhasha is much more than that. You may not need traditional advertising at all. As senior brand stewards, we start by learning everything about your brand and the competition.

Then, we help you determine the appropriate messaging for the marketplace, and finally, the best place to deliver that message.

WE PARTNER:

  • Established brands looking to reinvigorate growth
  • New brands that need big ideas for their strategic premise
  • Successful brands looking to expand into new markets
  • Any brand looking to chart a new course

A LEAP OF FAITH

The December of 1999 saw both the founders Arijeet and Chetan at a loss when the agency they were working for suddenly packed up, leaving the two jobless. The duo were faced with the option of going for the usual and finding another job or throwing caution to the winds and starting something new. Thus began Bhasha.

And thus began a long and arduous journey building a business that could be profitable and self sustaining by delivering value to brands across the industry.

Bhasha has been as much an education for these two as it serves to be for all who work in it.

We may not have scaled the highest peaks yet but we’re on track. And what’s more, we are dead serious about our business – for that’s what advertising is – serious business.

ENTREPRENEURIAL APPROACH.

Everyone at Bhasha is entrepreneurial in attitude. Different backgrounds, experience and expertise all come together to make one energized, dynamic team. We take our work seriously, but not ourselves.

As one streamlined unit, we approach problems and challenges from multiple perspectives until we find the ideal solution.

A THIRST FOR DOING GREAT WORK

Our crew has a thirst for doing great work for great brands and a hunger for new challenges. Each member of the team is as passionate about our clients' success as they are their own.

And since we enjoy what we do, delivering results comes easily to us.

CHETAN
BHARDWAJ

Starting out with sales in 1994 Chetan moved over to advertising within a couple of years. Before Bhasha he worked with a few obscure, small time agencies that he credits for one of his lifes most crucial learning: What not to do to grow the business?

With almost 20 yrs of advertising experience he is well versed with all aspects of the business and has worked on a diverse range of brands like Ranbaxy, Wartsila Diesel, Schneider Electric, Hughes Escorts, Airtel, Living Media, Seagate, Kirloskar, Fujifilm, Konica Minolta, Federal Mogul, Norton Antivirus and Eaton among others.

He likes reading fiction and is a big fan of PG Wodehouse, Bill Watterson, Justine Henin and Dhoni.

ARIJEET
KALITA

Creating communications that deliver desired results require a balance of creative flair and real-world awareness. Arijeet, has both; an enviable faculty to rightly assess his audience and a passion for the written word. With almost two decades in the advertising industry, Arijeet asserts he is still learning every day – an approach that helps him execute each assignment with a fresh perspective.

Arijeet has worked with several renowned agencies and equally illustrious creative directors; some of whom still bear influence on his accomplishments. Besides spearheading creative teams, he is responsible for all operations of the department and maintaining standards of creative excellence.

ARUN
PANDA

Blessed with a good head for numbers, Arun has been with Bhasha for over a decade. Starting his career in Client Servicing, his keen faculty for data analysis saw him steadily gravitate towards media planning and buying where he found his forte. Arun leads a team that has planned and executed campaigns to the satisfaction of a host of national as well as international clients.

Industries Serviced: Telecom, Automobile, Publishing, IT & ITES, Travel &Tourism, Pharmaceuticals, GoI

Clients: All clients at Bhasha including Airtel, Living Media, Seagate, Kirloskar, Logitech, Fujifilm, Konica Minolta, Federal Mogul, Belkin, Norton Antivirus, Eaton and Save the Children India among others

Our services

WITH BOTH DEEP THINKING AND CUTTING EDGE DESIGN,
WE HELP BRANDS NAVIGATE DIFFICULT MARKET CONDITIONS.

We analyze audience needs and behaviors, competitor moves, technological innovations and social trends to gain critical insights to help carve out a unique position in the marketplace. We create breakthrough, conversation-building environments, experiences and tools that foster engagement and storytelling in support of your business needs.

OUR SERVICES

  • Creative
    Strategy, concept and design solutions for Above The Line (ATL)
    and Below The Line (BTL) communication requirements
  • Media
    Strategy, Planning and Buying for:
    – TV       – Radio        – Print        – Digital (SEO/SEM/Social Media)
  • Production
    – Films and AVs
    – TVCs
    – Infomercials
    – Radio ads
  • DRTV
    In Depth DRTV expertise with proven record

While many agencies have a laundry list of services and “trademarked” processes, our approach is a little different. We exist to help differentiate your brand and increase your bottom line while turning your clients or customers into adoring fans. We use any and all mediums that prove effective. That’s it. We do it with a right-sized team that strikes quickly. We look for strong differentiators to create bold, compelling stories and present ideas that command attention and disrupt the status quo. And we’re always seeking new technology and new mediums that deliver measurable results.

WE ARE AN IDEA COMPANY, A BRAND BUILDER, A VOICE AND A STEWARD OF OUR CLIENT’S GROWTH STRATEGY AND COMMUNICATION GOALS.

WE WORK AS A DIRECT EXTENSION OF YOUR ORGANIZATION TO MAKE YOU MORE EFFECTIVE AND ULTIMATELY, MORE SUCCESSFUL.

We are your fluid, adaptable, strategic, creative partners. We assume nothing is impossible to deliver, but we also act as honest, experienced counsel.

We develop communication for brands in a language that reflects their true identity – a language easily understood by their audience - one that helps the audience relate to your brand.

IN-DEPTH DRTV
EXPERTISE

TRADITIONAL AGENCIES AND DRTV EXPERTS DON’T ALWAYS MIX.

AND THAT’S WHAT MAKES BHASHA SO UNIQUE.

DRTV is a different animal. It requires expertise, selling strategies and messages that are different from traditional advertising. The DRTV media approach aims at maximizing RoI against the conventional reach - frequency matrix used traditionally.

On the one hand, DRTV is highly accountable and measurable and allows brands to connect directly with audiences in innovative ways, on the other, it requires efficient, fast decision making when it comes to media buys, advertising messages and other critical campaign components. DRTV commercials lead viewers to the next stage. They push consumers to take action by picking up the phone, visiting a website or even driving over for a closer look.

Because traditional agencies aren’t equipped to orchestrate DRTV campaigns, it’s always best to partner with one that has in depth experience of the medium. More so given India’s unorganized DRTV environment and dearth of agencies familiar with DRTV dynamics.

As one of India’s leading DRTV agencies, Bhasha has proven experience and response-generating techniques with which traditional agencies are unfamiliar. We have a solid, integrity-based reputation and are willing to take the time to educate you on the finer points of DRTV and how to most effectively integrate this tool into your existing marketing program.

END-TO-END DRTV CAMPAIGN MANAGEMENT SOLUTIONS

Right from creative concepts and scripting to TVC production, creating multiple versions of various durations and languages, distribution to stations, media buying to response measurement and optimization

TVC
PRODUCTION

Our international DRTV partner specialises in producing TVCs that grab attention and inspire audiences to respond.

RESPONSE
OPTIMISATION

Assessing call centre performance and using the latest technologies as well as training techniques to increase efficiency in managing responses.

ANALYSIS AND
REPORTING

We provide analysis and reporting of your DRTV activity in detail so you aware of the exact returns on every Rupee of your media budget.

MEDIA PLANNING
AND BUYING

This part is absolutely critical to ensure healthy RoI’s. We plan and buy media at the most cost effective rates, getting you the best deals from TV channels.

With a TV landscape comprising of over a thousand channels, a population of over 1.2 billion people and with consistently growing trends of income and affordability, India offers tremendous potential for new DRTV initiatives.

1.2 billion people

1000channels

THE PROCESS

IT’S ALL PART OF THE PROCESS

Everything we do is centered on improving your brand's performance. And that includes our unique three-step process that starts with admitting you have a problem. Fortunately, you won't have to go back and apologize to anybody. At Bhasha, we prefer to focus on the future and how we can take your brand to the next level.

DISCOVER

(ANALYSIS AND STRATEGY)

The first thing we do is to subject your brand to in depth scrutiny. We analyze audience needs and behaviors, competitor moves, technological innovations and social trends to gain critical insights to help carve out unique marketplace positioning strategies. At this stage of the game, we focus primarily on research and planning.

SERVICES:
  • BRAND ASSESSMENTS
  • COMPETITIVE AUDITS
  • OPPORTUNITY ANALYSIS
  • POSITIONING STRATEGY

DEVELOP

(CONCEPT AND MESSAGING)

With directional insights in hand, we move into the steer phase. Here, we create breakthrough, conversation-building communication that fosters engagement and storytelling in support of your business needs. We're not partial to any particular media; instead we look to connect with your target at the most appropriate touch points.

At this stage, we engage fully in concept development, including naming, content, messaging, design and prototyping.

SERVICES:
  • IDEATION AND RAPID PROTOTYPING
  • NAMING AND MESSAGING
  • IDENTITY DESIGN
  • PACKAGING DESIGN
  • ENVIRONMENT DESIGN
  • DIGITAL DESIGN

DEPLOY

(PRODUCTION AND ACTIVATION)

This is where it really gets fun. At this point, the concepts come to life, and more importantly, go to work. First and foremost, this phase is about implementation, but it's also about testing, measurement and ultimately, optimization. We hold ourselves accountable for managing your ROI. We establish goals, set baselines, and track progress, so we can quickly make adjustments to optimize your marketing investment.

SERVICES:
  • MEDIA DEPLOYMENT
  • CAMPAIGN MANAGEMENT
  • INTERNAL BRANDING
  • EVENTS AND ENVIRONMENTS CREATION
  • BRAND MONITORING

Contact Us

We comprise brand strategy and expression experts, handpicked to deliver value. If you are looking for a partner that delivers high-level expertise, branding, client service and ROI accountability, contact us at :

B3/49,
SAFDARJUNG ENCLAVE,
NEW DELHI – 110029
PHONE : +91 11 46013280
For Business Enquiries
Call Chetan : 9811163034
Mail : chetan@bhashaonline.com
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